While the idea to address the young generation through online media is good (and fashionable), one cannot help wondering whether the campaign, on which NATO spent around 500 000 €, would have the expected effect. How often will we see these videos on Facebook walls or on Twitter? (let alone the fact that there is no easy embed function…) And, even more important, will they spark a debate among young people?

“Basement”

“Run”

“Staircase”