1. Don’t pretend to be sceptic in the strict sense of the word. You hate the EU, hence your are a sceptic. Don’t question this logic. The word “sceptic” sounds good because it shows that you can think things through.
2. Don’t waste your time to check the facts, they often ruin the argument. Nobody ever asks follow-up questions. The EU is boring – use it to your advantage. And there is no need to know anything about the EU.
3. Demand an EU referendum at every possible moment – because you know that this will annoy the establishment, your party leader, prime minster, twitter followers, etc. If you are a politician you know this will easily translate into press coverage. You don’t really need to know why you want a referendum (Basically you want one because you know this is the only possibility to get Britain out of the EU). It is enough to demand one – after all it is democratic.
3. The Daily Mail has excellent coverage of EU affairs – everything you need to know can be found in this quality newspaper. If you are a hardcore eurosceptic you may also find pleasing articles in the Daily Express. Tabloids can be used to back up your “common sense” approach to politics – if it is in a popular paper it must be common sense! But also other British media outlets can be used. And remember: If you can’t find a certain article just give them a call and tell them an outrageous story – it might appear in the paper in a few days. Don’t forget: the media is your friend.
4. Useful phrase: “I love Europe – but I hate the EU”
5. Complain about “red tape”. Don’t bother checking what sort of “red tape” you are talking about or why it actually exists. Any regulation is bad. Use the word “regulation” instead of “rule”. And “Brussels imposed regulations” are always a bad thing.
6. It is essential that you have a contempt for compromise.
7. Immigration is a problem and that is the truth and nothing but the truth.
8. You may want to check with your own political party what is acceptable behaviour. UKIP seems to have a liberal approach to it – you can get away with all sorts of statements. If you are a Conservative or a Labour member you may want to hide your anti-EU feelings in some incoherent claims about the need to have a referendum – or some mysterious new membership deal. Say that Britain needs a “new deal” without specifying why the current deal is bad – and what needs to be included in the “new deal”. Don’t worry, nobody will ask this question.
9. If you are not a politician you can still become a eurosceptic comment troll. All major newspapers have a place for reader comments. Use it! Don’t make the mistake to actually read the article. Prepare a selection of eurosceptic phrases and post your comment below any article. (Be creative: use the war and Churchill, evil Germans, something about the common market in 1970, mention undemocratic judges, red tape and the Brussels super-state, or the Strassbourg human rights courts. The possibilities are endless)
10. You can broaden your political appeal by being anti-climate change, anti-gay, pro-life, anti-politics, anti-trade union, anti- whatever. Takes a bit of practice though.
11. Pretend to be a libertarian. Sounds good, doesn’t it?
12. Complain about how the EU is holding Britain back. Don’t make the beginner’s mistake to look at other countries in Europe and how they are doing – again, this may ruin the argument. If under pressure you can always refer to Greece to make the case that Europe is not working.
13. You are the savior of the “City”. You are protecting Britain’s financial interests. There was no financial crisis. Repeat it a few times. You will be surprised how easy it is to convince people that the EU is more evil than – let’s say – bankers and politicians…
14. Numbers are important in the public discourse – but you have to be consistent. Come up with a few easy numbers: % of laws dictated by Brussels – and something that summarises the costs, preferably by day. Fellow eurosceptics need to be able to refer to your number so make sure it is easy to remember. Or check your favorite newspaper/think tank, they may have done the research for you – just don’t look into the methodology. This often ruins the argument.
15. 19th century sovereignty is your religion. Shared sovereignty does not exist. But remember: only the EU threatens Britain’s sovereignty.
16. You have to adapt your language. “European super state” or “Brussels” instead of EU, try to use “unelected bureaucrats/judges” as often as possible. A few basic arguments include: The British pound is good, the Euro is bad. The EU cannot be reformed. Brussels is a corrupt bureaucratic gravy train. Use those “arguments” as often as possible.
17. Say that “the people” demand a referendum. Never mind that the biggest concern of “the people” is the economy and jobs.
18. You need to develop a superiority complex. You are British so you understand the world just a bit better than other Europeans. Most EU rules are unnecessary/bad so without those EU rules everything would be better. Referring to the “good old times” is also important. It’s the perception, stupid!
19. You need to learn the skill to use the phrase “It is Europe’s fault”: The economy, bad-tasting sausages, car accidents, trains – the topic does not really matter. People just need to remember that everything is Europe’s fault.
20. The fear is with you. Fear of immigrants, fear of foreigners, fear of loosing sovereignty, fear of Europe, fear of the coming super-state.
(affiliate – link)” – although this is not the original source I have embedded the chapter below (which according to the author is “unprotected from copyright”). If you work in EU politics or indeed any diplomatic environment you will recognise most of the terms… and you might even agree with the various “explanations”… 
