OK, here are some rumours straight from Brussels:

Apparently Viviane Reding, EU Commissioner for information society and media, has quite an impressive self-promotional strategy. Of course she is a very important Commissioner who has a very busy schedule; no doubt she is in charge of a very important portfolio and has achieved quite a lot! She has been a member of the European Commission since 1999 (!) … yes .. indeed she is a VIP! (And I don’t know whether she is considering a third term…)

speech_erg_athens_2_t.jpgBut being a VIP is difficult and to work with them is even more problematic! So how to deal with VIPs? If you are organizing a conference, seminar or something similar and you want her to speak at this event, make sure that you invite other VIPs preferably ministers, other (also former!) Commissioners, well known MEPs, and CEOs that run global enterprises …. oh yeah and don’t make the mistake to invite anyone who might oppose Reding’s policies! It is obvious that Ms Reding does not want to sit on a panel with people that are “only” important but lack the “V”(incl. specialized staff, mangers, scientists, advisers…let alone citizens)! If you have doubts whether somebody is acceptable as a panelist I am sure her cabinet can help you! By following these rules it is very likely that Ms Reding will eventually speak at your event!

Somehow not a very convincing communication approach! But rumours are not facts.

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